While the impacts of the pandemic have been widespread, Gen Z has arguably been hit the hardest. From job loss to stress and a growing mental health crisis, these past two years has been a heavy burden on a generation already experiencing climate change, racial injustice, gun violence, and more.
And yet, young people continue to lead the way in demanding a better world and taking action to make it happen. Above all, they are paying attention—and the stakes for brands to get it right are higher than ever.
THIS WORKSHOP WILL: BREAK DOWN WHAT YOU NEED TO KNOW ABOUT GEN Z RIGHT NOW—SO THAT YOU CAN USE IT, RIGHT NOW
We’ll explore unique insights from:
Research from over 42,000 Gen Z respondents spanning the past 12 months
Behavioral data + learnings from recent award- winning DoSomething campaigns on COVID- response, mental health, racial justice, and more
The latest on youth culture, from memes to gaming to TikTok and everything in between