HEY THERE,
Let’s take it back.
It wasn’t until the 1940s that people started to think differently about a brand’s role in society. In the aftermath of World War II, the seeds of Corporate Social Responsibility were born as businesses responded to the needs of the community.
Ramping up in the ‘70s and accelerating as we moved into the new century, “do no harm” was the mantra as the internet brought a new wave of transparency. From air quality to worker safety—the focus for businesses was to stay out of the news as a bad actor. Check the boxes and write an annual check to a non-profit org? Put your feet up and rest easy.
But the days of “do no harm” or writing a check and calling it a day are behind us—table stakes, if you will.
New generations of consumers want brands to be a force for good and stand for something more than what they sell. Stakeholder capitalism is here to stay, with young people raising the bar and paying close attention.
It’s not only about consumer-facing brands, either. Employees who find purpose at work are more engaged. Donors and volunteers seek out organizations that make them feel part of something bigger than themselves. As competition heats up—and young people come of age in a world of escalating problems they feel deeply—only the brands, employers, and organizations who can engage young people around their purpose will last.
That’s where we come in! After 30 years of engaging young people to take action on every cause they care about through our platform DoSomething.org, more of the brands and orgs we love began telling us they were struggling to engage Gen Z.
They wanted to know: what do young people care about? How can we show up on the issues that matter to them in a credible way? How do we actually reach them given changing social media habits? How do I anticipate where they’re going, and how should I respond to what’s happening today? Ta, da! DoSomething Strategic was born as a dedicated service to translate our unique insights to actionable strategies to help these brands not get left behind.
Whether you need effective cause marketing that builds credibility, deep community engagement that drives loyalty, or a trusted source on youth culture and current events so that you can respond to current events swiftly, with confidence—we’ve got you covered.