What Gen Z Wants: Brands & Social Impact Introductory Report
As we look ahead to the next years of youth-led impact, we used this survey to understand what Gen Z wants to see brands DO more of to fuel social impact.
We asked nearly 1,200 young people, as consumers and as employees: are brands responsible for addressing the issues that society faces in the world? We then set off to determine what topics were most salient to young people and where there were differences across demographics.